In the beginning
All great concepts begin as a simple idea. Appletiser is no exception. The vision of Edmond Lombardi, Appletiser is developed with the help of Swiss technology. Together they create a healthy, lightly carbonated refreshing apple drink.
What is a great concept without a great name? Lombardi introduces his crisp, clear creation as Appletiser. The name is created by combining the words "Apple" and "Appetizer". Appletiser achieves national distribution in September 1966.
Appletiser is so delicious that further export markets are opened. The Middle and Far East, Africa, Hong Kong, the Congo, Rhodesia, Swaziland, Lesotho and even England all sip the fruits of Lombardi's labour.
Japan and the Canary Islands are added to the export list. Appletiser is now enjoyed in various countries all over the world.
Appletiser is so popular, that it attracts the attention of the Coca-Cola Company. The beverage giant is so impressed by the sparkling apple drink, that it purchases a 50% stake in it.
The Appletiser family announces two new arrivals, Red and White Grapetiser. 100% pure sparkling grape juice with a distinct Muscat bouquet, Red Grapetiser has a rich full-bodied taste, while its sister White Grapetiser is crisp, fruity and refreshing.
The sparkling Appletiser family catches the attention of South African Breweries. SAB acquires 100% of the Appletiser. "Appletise" - the name used in international markets, is launched in the United Kingdom.
Appletiser is a marketing success, both locally and abroad. Hard work deserves to be rewarded. The MacMillan Interbrand Survey recognises Appletiser as one of the world's top three hundred brands.
The decision is made to standardise the Appletiser brand name, packaging and positioning all around the world.
Appletiser is re-launched. To fit in with its new positioning, a contemporary, stylish green bottle is designed and launched globally.
Appletiser celebrates its 40th birthday with another addition to the family, Peartiser. The sparkling pear juice is met with instant approval.
The Appletiser success story continues with Appletiser product launch in North America.
The Appletiser success story continues with the launch of D'lightiser.
The Appletiser logo is updated and a new pay-off line, "Deliciously Good For Me", is launched. The new line actively communicates the product benefits, along with the great taste, to consumers. Appletiser is awarded second coolest beverage brand in the Sunday Times Generation Next Survey. This accolade is achieved for two successive years in 2009 and 2010.
Appletiser launches two convenient PET packs into the market .